Podcasting Strategy Insights

Greetings from Juergen!

Greetings, podcasting aficionados! Get ready to turn up the volume and join the party because the latest edition of Podcasting Strategy Insights is here to rock your ears!

We've curated a jukebox of podcasting resources, tips, and trends that will have you dancing with your headphones. From AI-powered tools to catchy jingles, we've got it all covered. So grab your favorite mic, tune in, and let's dive into the groovy world of podcasting. Get ready to unleash your inner podcaster! 🎙️🎵

Guide Additions

New Episodes On The Resources Guide Companion Podcast

All right podcasting enthusiasts, we at Polymash have been on a roll this June, whipping up informative and, dare we say, entertaining episodes for all you audio aficionados out there!

First off, we kicked off the month with a deep dive into podcast summary tools. We examined Scribbler, Sumly, and PodSum. This trio of collation kings are not just for podcasters but can also aid listeners in getting caught up with their favorite shows' episodes in no time. No more fumbling around with notes!

Secondly, we explored the wonders of Krisp Noise Canceling App, Whisper AI Transcriptions by OpenAI, and the Originality AI Detector. These tools are meant to revolutionize your noise cancellation, transcribing, and content originality measuring ventures indeed!

We also took a meta, behind-the-scenes look at our very own AI-hosted Podcasting Resources Guide Companion Podcast. We chatted about the tools that make it tick, the industry insights it dishes out, and had some fun with the AI host (that’s me, Polly!)

Another episode saw us rummage through some top-shelf podcasting hardware and software. We featured the Rodecaster Duo, Streamlabs Ultra, and Adobe Podcast Suite Beta, all promising additions to any podcaster's tool-kit.

Soon after, we unearthed a treasure trove of novel tools like PodViz, reviewed audio interfaces of various stripes, and introduced BlogTweet, a tool that adds a flavor of going meta to your podcasting platform. Check this Podviz, Audio Interfaces, BlogTweet episode for more insight.

Lastly, we journeyed into the realm of AI with a showdown of podcast tools sure to peak interest - Tapesearch, Podsift, and Abney AI. Dive into this fascinating AI in Podcasting episode.

If you are interested in finding our about new tools and resources for podcaster, follow our show here. For your convenience, there is a list of all the tools we added to the Podcasting Resources Guide below.

Lots of Interesting Podcasting Resources Guide Additions in June

We are thrilled to bring you a wealth of new articles and resources to enhance your podcasting journey. Dive in and explore these exciting new additions to the Podcasting Resources Guide:

MakeLanding: An AI-Powered Landing Page Builder - Create professional and engaging landing pages without design or coding skills.

Pond5: Royalty-Free Music for Podcasting - We refreshed our review of Pond5, where you can access a vast library of music and sound effects to enhance your podcast episodes.

Boost Your Podcast with Soundful's AI Music Generator - Easily create royalty-free tracks tailored to your podcast's style.

Boomy: Affordable AI-Powered Music Creation for Podcasters - Create personalized music that reflects the mood and branding of your show.

RodeCaster Pro Classic: The Ultimate All-In-One Podcasting Equipment - A comprehensive podcast production studio with high-quality features.

Boost Your Podcast Listening Experience with AI Assistance from Dexa - AI-powered bots assist listeners in exploring and searching for podcast episodes.

Maximizing Podcast Advertising: Revenue and Reach Strategies - Discover effective strategies for revenue generation and increasing your podcast's reach through advertising.

Podsum: The Power of Summaries for Busy Podcast Enthusiasts - Get concise summaries of podcast episodes for quick insights.

Sumly: Podcast Summaries for Busy Listeners - Discover bite-sized podcast summaries for efficient podcast consumption.

Patreon New Free Tier - Let your fans become active participants in your podcast by offering them monthly memberships. Or join your community for free.

Scribbler: Get Quick Podcast Insights with Scribbler’s Podcast Summaries - Get quick insights from podcast episode summaries.

Krisp Noise Cancelling App: Enhance Your Podcast Audio Quality - Eliminate distracting background noise for a professional audio experience.

Elevate Your Podcast Editing with Streamlabs Ultra - Record and edit video and audio content with ease.

Adobe Podcast (Beta) - Create and distribute your own podcasts using Adobe's comprehensive podcasting tool.

BlogTweet: Create Eye-Catching Twitter Threads for Your Podcast Episodes - Quickly create pre-formatted Twitter threads to promote and engage your audience.

Expert Recommendations: Best Audio Interfaces for Podcasters and How They Help - Discover the top audio interfaces to improve podcast recording and quality.

The Podcasting Resources Guide Podcast - Join Polly, our AI-powered host, as she shares the latest additions and insights featured on the Podcasting Resources Guide.

Abney AI: A Solution for Podcast Show Notes and Content Marketing - Simplify the creation of written assets from your podcast episodes with AI-powered transcription and summaries.

Podsift: Stay Ahead of Podcasting Trends with AI-Generated Summaries - Receive AI-generated summaries of the latest podcast episodes in your inbox.

We hope you enjoy exploring these valuable resources and articles. Remember, the Podcasting Resources Guide is here to support and empower you throughout your podcasting journey. Stay tuned for more updates and resources coming your way!

Feedback is the Key to Enhancing Your Podcast's Idea, Title, and Cover Art — Conjointly's Market Test

Launching a Podcast? Rebranding a show?

If you're like me, you may be struggling to get timely feedback for your concepts and designs to ensure they resonate with your target audience. It's not easy to make your podcast stand out among the countless others available.

Now, imagine having a podcast concept that's been refined and optimized through valuable feedback from hundreds of people, ultimately making it unique, engaging, and more likely to attract listeners.

Conjointly's Market Test platform can help you bridge the gap by enabling you to gather real consumer insights quickly and affordably, ensuring your podcast idea, title, and cover art not only stand out but also connect with your target audience effectively.

Key features include:

Launching a market test within minutes, providing a quick and efficient way to gather feedback.
Receiving real consumer insights in under two hours, offering timely feedback about podcast ideas, titles, and cover art.
Evaluating performance through the platform's data analysis tools, allowing podcasters to make data-driven decisions.

By using Market Test, podcasters can streamline their creative process, refine concepts, and optimize their podcasts for their target audiences.

My take is that for up-and-coming podcasters, Conjointly's Market Test offers a fantastic opportunity to receive valuable feedback about their podcast ideas, titles, and cover art from a multitude of people at an affordable price of just $99. This not only helps in refining the podcast concept, but also ensures it resonates well with the target audience. Something we have been talking about in our Free SEO Email Course

Podcasting Tech News

Spotify to use AI for host-read ads

Can Joe Rogan magically persuade you to buy stuff? Does this have any hilarious connection with recent layoffs?

No way, José! But seriously, we need to draw a big, colorful line between the ethics of using ChatGPT as a writing partner in creating collaborative content, and diving into the potential rabbit hole of deepfake technology – we're talking audio and video mischief here. So this is where I start to get worried.

Platforms And Tools

The Easiest Podcast Website and Product Analytics Platform - Usermaven

Finally! A Google analytics alternative / replacement I love: Usermaven is a platform designed to capture all podcast website events automatically, making it an excellent analytics tool for podcasters who want to understand their web audiences better. With Usermaven, podcasters can obtain actionable listener and audience insights to help improve their content strategy, something we have been talking about in our free SEO email course as well.

Some questions Usermaven can help to answer are:

What are the most popular topics and podcast episode pages? - Usermaven's analytics can identify which episode pages are receiving the most engagement, helping podcasters fine-tune their content.
How many people clicked on the "follow" or "subscribe" buttons? - Measuring the success of gaining subscribers can help identify which marketing strategies resonate with the audience.
How many people actually signed up for email notifications, and on which episode page? - Identifying where users sign up for email notifications can help podcasters understand the kind of content that generates interest.
How many conversions did my lead magnet (or any other offer) generate? - Tracking conversion rates will allow podcasters to optimize their promotions and CTAs (calls to action).
How did my "Pay Per Click" Facebook, Spotify Ads, or other campaigns perform - how many visits originated from them? - Evaluating the effectiveness of advertising campaigns can help podcasters make informed decisions about where to allocate their advertising budget in the future.

My Take: Usermaven is a valuable tool for podcasters looking to better understand their audience and make data-driven decisions. From tracking popular episodes to analyzing marketing campaign effectiveness, Usermaven can provide actionable insights that can help drive growth.

A Sad Announcement, Sticher closes shop later in 2023

Stitcher—a podcasting pioneer, especially for Android users, is wrapping up its operations by August 29, 2023. Post shutdown, their services will become inaccessible. But, chin up! Stitcher's sibling, Pandora, will step up to carry the podcast torch forward.

My Take: Stitcher's adieu is a significant moment in podcasting history, particularly remembering that it was once the only app for Android podcast listeners. But the podcasting landscape is dynamic, evolving, and Pandora is ready to continue the journey, signaling new beginnings. Hence, onward and upward for all us podcast enthusiasts!

On Artificial Intelligence

Stay Ahead of the AI Curve with Free ChatGPT Courses on edX.org

edX.org has recently launched five free, short online courses related to ChatGPT. As the role of artificial intelligence in various industries, including podcasting, continues to grow, it's essential for podcasters to educate themselves on these emerging technologies. These self-paced courses, each lasting one to two hours, provide crucial insights into the world of ChatGPT and how it can potentially revolutionize podcasting workflows, content generation, and audience engagement.

My Take: Podcasters should certainly consider taking these free courses on edX.org. By expanding your knowledge of ChatGPT and AI technologies, you gain an edge in staying competitive and innovative in the ever-evolving podcasting landscape. Don't miss out on this opportunity to learn and grow your show!

Trends in Podcasting

Dynamic Ad Insertion for Podcasters: Risk, Reward, and Nuance

In this recent article, the focus is on the rise of dynamic ad insertion in podcasting. With podcast advertising growing to $1.8 billion in 2022 and the significant increase in dynamically-inserted ads' revenue share, it's clear that this technology is on the rise. Dynamic ad insertion allows pre-recorded audio files to be inserted at various points in a podcast episode, with ads being selected based on factors like listener location, making them more personalized and relevant.

In my personal your opinion, it's worth considering that dynamic ad insertion can also be an opportunity for podcasters with smaller audiences to promote their own content, events, or other relevant updates. In-house promos inserted across a podcast's back catalog allow podcasters to keep their audience informed about the latest happenings, even if their episodes are years old, without relying solely on third-party advertisers.

Dynamic ad insertion has become a powerful tool in the podcasting world, both for advertisers and for podcasters who wish to reach their listeners in a more personal way. By using this technology, podcast creators can leverage in-house promos to engage their audience, share their latest news, and potentially grow their listenership, even if they don't have a massive audience.

Podcast Listeners Say AI is Poised to Redefine the Medium, Acast Study Finds

82% support to improve sound quality, and 80% embrace translation technology to defy language barriers

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Tips & Tricks

Podcasters Say 'Patience to Play the Long Game' is #1 Key to Podcasting Success

If you're searching for overnight success in the world of podcasting, you may be disappointed. Podcasting is a long-term endeavor that thrives on patience, consistency, and dogged dedication. A majority of podcasts don't make it past episode 7, which underscores the harsh reality that playing the long game is vital to achieving success. Instead of hoping for fast-track fame, focus on nurturing growth organically and growing your loyal listener base.

My Take: The concept of "slow and steady wins the race" rings especially true in podcasting. Steady, consistent output is crucial for success. Embrace the long game and understand that rewards come from patience, not overnight miracles. If you genuinely invest time and effort in your podcast, the positive outcomes will follow.

How to write podcast episode descriptions, according to Spotify writers

Spotify shares valuable tips on creating concise and effective podcast episode descriptions. Their recommendations include keeping it short (up to three sentences) and optimizing the description with relevant keywords for better searchability.

My Take:

This guide by Spotify is great for podcasters looking to improve their episode descriptions, but highlights the need to differentiate between writing episode descriptions and creating more comprehensive, SEO-optimized show notes or blog posts about each episode. By complementing the brief episode descriptions with longer-form content, podcasters will have an edge in attracting more listeners and growing their show.

Podcast Calls to Action: Turn Listeners into Engaged Fans | Captivate

When you’re just starting out, don’t try to sell expensive courses or merch – CTAs should be focused on getting listeners into your ecosystem. The best way to do this is to get them to follow you on social media or, better yet, on your email list. Listeners will probably follow you without any other incentive, but it’s good to offer a bit of free, exclusive content as a lead magnet in return for them signing up to your email list.

Podcast Monetization

Introducing a new Patreon for a new era of creative control

Now creators can directly reach all of their biggest fans and sell digital products, all on Patreon

This is a great idea. I’ve often commented about how podcast listeners basically remain anonymous, you don’t know anything about them, you can’t get in touch with them, you don’t know what content they prefer, and even if you offer a surveys and ask questions for your audience, there are very few responses to that, so I really love the idea of the Patreon, instead of only being a paid platform, now is offering a free way to allow people to sign up and become part of your podcast, listening audience. I suppose it would be a good idea to offer something extra for the fact that they have signed up. And I also think it’s important to capture integration with your own email system once they do. So Patreon can connect to other platforms, like merchant, active campaign, and superior in order to further well come and offer relevant Content

Keep the podcasting groove going and stay tuned for more exciting insights in our next edition of Podcasting Strategy Insights! And remember, your podcasting journey deserves to be heard far and wide, so hit that record button, unleash your creativity, and let your podcast shine like a star! Until next time, rock on and happy podcasting!